ABOUT SOTR

the essence of style and comfort

WE LOVE WHAT WE DO

We believe that clothing is more than just fabric—it's a form of expression, a way to showcase your unique style to the world.

HOW WE WORK

Our working process is a labor of love. We start with inspiration, sketching out designs that blend style and comfort

STYLE ON THE ROAD

About SOTR

Our philosophy is centered around the idea that style should enhance your everyday life, whether you're heading to work, running errands, or enjoying a weekend getaway.
Welcome to SOTR Kuwait, a fashion brand that celebrates the essence of style and comfort. Established in 2016 by founder Shahad AlQuood, SOTR, which stands for Style On The Road, is more than just a clothing brand—it's a lifestyle. Our collections are thoughtfully curated to bring together simple, casual chic wear with practical, comfortable, and elegant pieces for women.
Our collections are designed with the modern woman in mind. From versatile basics to statement pieces, each item is crafted with attention to detail and quality. Whether you're looking for a classic blouse for a day at the office or a stylish dress for a special occasion, SOTR Kuwait has you covered.